Communications Work in Ghana

I’m Karissa Gall and I’m not a veterinarian. Rather, I’m working as a communications specialist in the Sakumono office of SEND GHANA, a partner of VWB. SEND GHANA is a policy research and advocacy civil society organization with capacity-building projects that broadly focus on addressing issues of inequality and government accountability. On the ground, the organization’s projects are numerous and wide-reaching in both topic matter and geography, from fostering northern food security through food cooperatives to HIV/AIDS advocacy to national budget analysis. Have you ever heard someone bemoan the slow pace of business in Africa? That’s not a thing at SEND GHANA.

Street view of the SEND GHANA Sakumono office

Like many busy non-governmental organizations operating on limited budgets, producing good quality, consistent communications has been a challenge for SEND GHANA. Big program costs like transportation, booking event spaces, etc. are put before communications costs, which can become a bit of an afterthought. However, staff here realize the importance of comms in spreading key messages on a large scale, and sharing successes to earn funding from government and donors for future projects.

A big part of my job is creating a strategy that will engrain communications in project activities, so that comms can be done efficiently when it comes to cost and time. I’m starting by creating a communications strategy for a cocoa advocacy project. Not because chocolate fixes everything… rather, the project is currently in its preliminary stages and the timing makes sense. Once complete, the cocoa advocacy communications strategy will be used as a model for ongoing and future projects at SEND.

I’m also consulting with SEND GHANA’s brilliant IT guy on the migration of the website from Joomla to WordPress, which will make current comms processes easier and enable new online story-telling forms.

When I’m not working on the communications strategy or website migration, I assist with the day-to-day comms activities of the organization, attending planning meetings and programs, and capturing video, audio, photos and information to produce materials for social media and the website. I’m mentoring the communications assistant here in everything I do so that he will be able to sustain improved communications for SEND GHANA after my placement is complete.

Communications assistant Benedict Mensah and Karissa at NHARCON (National HIV & AIDS Research Conference)

He has already taken over responsibility of a few new processes, such as media monitoring through Google Alerts and Google Sheets, and maintaining a new #FOSTERINGFriday social media campaign that I created an infographic template for in order to share the successes of the food security project. When we’re not creating hashtags for official SEND GHANA communications, we’re creating them for our own inside jokes. #fortuneteller

I’m looking forward to sharing more updates with you soon! In the meantime, check out a couple of my first forays into so-called iPhoneography – producing multimedia with an iPhone in the absence of other audio/visual equipment.

Have A Say, Ghana

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